Audi #unraceable: Top Racing

The Ultimate Audi Race Challenge on Snow and Ice!

Experience the virtual reality race first hand in the Motion Seat – over, and over again in the mobile app -- hunting for the personal best time with or without your Facebook Friends; #unraceable #icebox is the perfect fusion of incredibly exciting, live racing... together with a personalized app experience, community via social media, and lots of star power!
Remark: The game language itself is German, however, most words are still in English, and most functionalities are easy to guess/decipher. There will be an “all-English” update in the near future, so in the mean-time, feel free to race for your personal best time with the current version.


The finished racing track will then be scanned and completed to a revolutionary, 3D, virtual reality landscape that you can drive in either the #unraceable simulator, or at home via, “Audi #unraceable” app. This is where the adventure starts: With the VR glasses, you experience the virtual car race on your personal route, sitting on a Motion Seat -- in real time! Emotional, real, tangible: the Motion Seat transmits speed, braking- and physical forces up to 2G , directly to the player, in a perfect simulation. Check out the current location of the seat at www.unraceable.at.

Take it, enjoy it, share it!

The mobile app gives you the unique opportunity to take your individual racetrack back home with you on your smartphone, to experience it over, and over again and to further improve your personal top performance. You can challenge your friends via Facebook on your track, and rate the tracks of other friends. Your track will also be sent to you by E-mail including a photo of your performance in the Motion Seat.

How are you able to share your track with friends? The image of your racetrack will include a code: When you enter this code in the app, your track will be publicly available for everyone to race on. When a friend shares his "skiing adventure", you will have the opportunity to accept the challenge and beat your friends time with this track-code. Moreover, as a logged-in Facebook user, you will be able to see the shared routes of your friends on an extra tab.

The Ultimate Special: Beat the Stars!

An absolute highlight are the star specials from #unraceable. For example, you will be able to challenge various stars on their tracks. The master track of the 6-time overall World Cup winner and Audi brand ambassador, Marcel Hirscher, is certainly the ultimate challenge. Hirschers best time is the benchmark for all challengers; giving you the chance to get your personal bonus for your Audi. The faster you master Marcel Hirschers racetrack, the bigger the bonus (up to 2,000 €!) you will receive (applicable for a new Audi “Jungwagen”). Simple as that! And it‘s worth it, because there are only 100 bonuses available! Start against the World Cup winner as often as you like -- but only your best time will count! And be careful: This bonus expires by the end of this year (2017 ).

Your Individual Upgrade

Being a top performer pays off: #unraceable #icebox offers you the opportunity to earn, "Audi Credits" on all racetracks. These credits are the currency that gives you unbeatable advantages when choosing a vehicle. This lets you, for example, upgrade your Audi A3 to an S3 and subsequently to an RS3 – with each upgrade, the vehicle gets faster, and thereby, improves your performance while hunting for extra bonus points. Audi Credits can be collected with jumps, drifts and other furious driving maneuvers.